Scion’s long partnership with Parag over a period of eight years
transformed an unknown dairy company into a recognizable corporation
with a portfolio of consumer brands and innovative products that cater
to the different markets in India.
As Scion’s executive creative director, my design philosophy for
Parag’s new corporate identity was to incorporate the core of its products with
its ethos - a splash of milk going in different directions forming a star within the letter P,
surrounded by five different colours signifying the values of Parag – purity, innovation,
taste, environmental-consciousness and nutrition.
This dynamic new brand identity encapsulates Parag’s belief in bringing an inspiring and
enjoyable experience to consumers every day.
