How do you establish and create a new corporate philosophy and identity for an Indian fintech
company that competes in the global market with large multinationals?
The design philosophy for the brand identity and name was based on a simple idea - the
“why not” approach of childlike imagination and creative exploration where anything
is possible. This is symbolized with the colourful clay mosaic making up the letter “C”
indicating the limitless ideas that the Company has to create fresh, imaginative,
flexible products and solutions that empathize with new age financial institutions
and helps them to grow their business.
