A new F&B outlet set in a rooftop garden in an up and coming area of Bangalore
needed a brand name and brand identity.
We conceptualized the brand based on the garden setting of the restaurant with
its own mixologists concocting drinks to compliment the cuisine and on-site artisanal
Micro- brewery. This gave rise to the image of ancient druids brewing their potions
(the cocktails and beers) in a forest and hence, the name The Druid Garden was born.
The brand identity and colour palette were inspired by the warm, rustic interiors
and lush terrace gardens. In-house collaterals and communications were also
developed along these lines.
